Just last week a study came out saying that Netflix’s own “House of Cards” brings in significantly less viewers than other TV network shows on the site. Research firm GfK said that while “Mad Men” and “Breaking Bad” brought in around 3% of total viewership, “House of Cards” only received 1%.
The study raised some interesting questions about the nature of online TV viewership. Unlike TV networks like NBC or ABC, Netflix doesn’t depend on things such as advertising sales to generate money on their shows. As a result, viewer ratings aren’t nearly as important and aren’t reported by Netflix or similar online viewership companies such as Amazon.com Inc. or Hulu.
Several media companies have voiced problems about this lack of data and say it’s necessary for Netflix and other similar companies to disclose viewer ratings so the companies can come up with accurate licensing negotiations with the site.
All in all, it’s pretty obvious Netflix is doing something right here… say hello to the new world of online streaming!
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